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AF Fergusson & Co


AF Fergusson & Co

Marketing Strategy


A Quality Product from
AF Fergusson & Co [View Profile]
Mumbai - India

Description :
We assist our clients to compete in an era of increasing competition, by advising them on market imperatives. Our services in this functional area include -

Marketing Strategy:
- Formulation of marketing strategy and plans
- Advice on marketing organisation
- Pricing strategy
- Product mix strategies

Marketing Research:
- Estimation of current and future market potential, both for consumer and industrial products
- Concept testing of new products

Sales and distribution studies:
- Distribution strategy including design of optimal distribution network
- Logistics and transportation, including location of warehouses, and inventory management systems.

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AF Fergusson & Co

Business Strategy: Entry Strategy / Establishing Business in India, Business Strategy, Feasibility Studies, Technical appraisal. Marketing: Marketing Strategy, Marketing Research, Sales and distribution studies. Finance: Mergers and Acquisitions, Strategic Financial management, Valuation and Due-diligence, Privatisation. Business Effectiveness: Integrated Logistics and Supply Chain Management, Strategic Cost Reduction, Operations management. Human Resources Management: Organisation structure, Human Resource Development, Compensation studies, Executive Selection, Training. Systems and IT Solutions: MIS and Systems Review, Information Technology Strategy, Software development and implementation, Public systems.

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