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Market Insight Consultants India [View Profile]
Noida - India
Strategy development, also known as strategic planning, is fundamental to creating and running a business. Its a game plan that sets specific goals and objectives but like a game plan, it is capable of being changed in response to shifting market dynamics.
MIC provides end to end solutions to the corporate in developing strategies to win in a complex and changing market. The strategic plan is based upon the totality of the marketing process. Broadly the market strategies developed are
Integrated Marketing strategies
S-T-P Marketing Strategies
Integrated Marketing strategies include:-
Through merger / acquisition
Only trade through distributors
Product Range and broad specifications
Pricing along the value chain till the point of consumption
Non product Differentiation
Relative benefit of alternate distribution modes
Mapping of available distribution options
Promotion need and disposition
Broad cost benefit mapping of alternate medium
Assessment of risks in implementation
Selection of best fit strategic option
Assessment of fixed costs
Assessment of variable costs
Assessment of volumes required for break even
Selection of best fit strategic option
S-T-P Marketing Strategy include
Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product, these subsets may be divided by criteria such as age and gender, or other distinctions, such as location or income. MIC’s segmentation strategy includes:-
Where to play
What to produce
What volumes to hit
Targeting is the selection of potential customers to whom a business wishes to sell products or services. MIC targeting strategy involves segmenting the market, choosing which segments of the market are appropriate, and determining the products that will be offered in each segment. A business offering multiple products can determine if the various segments should receive one generic product (such as in mass marketing), or if each segment should receive a customized product (multi-segment), based upon the market's diversity, maturity, the level of competition and the volume of sales expected.
Under positioning strategy, MIC assures that the consumer have a clear idea of what their brand stands for in the product catgory, and that a brand cannot be sharply and distincty positioned if it tries to be everything to everyone. Such positioning is produced only through a brand’s marketing communications, although its distribution, pricing, packaging and actual product features can also play major roles. It is often said that positioning is not what you do to the product, but what you do to the consumer’s mind through various communications.
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We provide services of decision support consultancy, Market Insight Consultants. Customer Analysis Competitor Analysis Risk Analysis Product Research Advertising Research Services for Foreign Companies Market Evaluation and Assessment Market Research Market Entry Strategies Customer Surveys Business And Financial Surveys Partnership Services
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