A Quality Product from
Market Insight Consultants India [View Profile]
Noida - India
Market research is "the function that links the consumers, customers, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
MIC offers high end decision support research service to its clients. The service is offered in various fields and is presented at the best rates in the industry. Our team of professionals conducts an extensive market research to meet the requirement of the clients.
Some of our areas of expertise are:-
Research involving large sample size with process control
Long term research
Research with value adds
Service quality research outsourcing
Usage of story boarding- Based on Fitch USA technique for which people are trained and have experience
MIC offers various research services in
Qualitative Research Services, which help in making our clients, understand the attitudes and behaviors of the buyers. Qualitative research assists clients in gathering information about human behavior and reasons for such behaviors. It investigates the why and how of decision-making procedures of the buyers.
Over the years, we have acquired expertise in providing different types of qualitative research, which are as following :
Focus group discussion: We have team of qualified consultants & moderators who assists in delivering our quality services
In-Depth interviews: Our team of interviewers uses their extensive knowledge for obtaining the exact information for the specified research
In-Home-visits: We carry out in-home visits for the specific needs and use of the products in the natural settings
Quantitative research is the most systematic method of scientific investigation. These quantitative research services help in measuring and estimating not only markets but also clients. MIC offer these services with respect to the objectives, time constraints and quality control issues.
Our quantitative research services consist of following methods
Online & Postal Self-Completion Surveys
MIC also renders research services around:-
Consumer experience mapping
Other similar services
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We provide services of decision support consultancy, Market Insight Consultants. Customer Analysis Competitor Analysis Risk Analysis Product Research Advertising Research Services for Foreign Companies Market Evaluation and Assessment Market Research Market Entry Strategies Customer Surveys Business And Financial Surveys Partnership Services
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