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FEEDBACK MARKETING SERVICES PVT. LTD.

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FEEDBACK MARKETING SERVICES PVT. LTD.

Market Sizing Services

Mumbai



A Quality Product from
FEEDBACK MARKETING SERVICES PVT. LTD. [View Profile]
Mumbai - India

Description :
We have various offerings’ under this broad theme.

Quick dip stick estimates
In-depth supply side assessment
Detailed Bottoms Up method
Market track

Quick Dip-stick Estimates – provides a realistic feel through ground level assessment, for the size of the market in 2-3 weeks time frame
Feedback 's experience over the last 28 years helps in quickly setting the market landscape, identify reliable stakeholders and assess/ validate the market through expert interviews
Feedback has undertaken this exercise for several firms.

A case highlighting this would be Feedback's work on hospital furniture for a German firm which was visiting India along with a delegation. Feedback's assessment not only helped the firm identify the industry dynamics but also helped them identify the right companies, with one of whom they are in advanced stages of discussion.

In-Depth Supply Side estimates – In markets where demand is very fragmented and cumbersome to assess, we undertake a detailed supply assessment to get a good sense of the market size as well as future plans - involves assessment at a National / Regional / State level
Feedback's experience of over 1000+ engagements gives us an edge

This exercise has helped clients set targets at a product level, geographic level and monitor sales closely to identify weak pockets and put in place strategies to address it

Detailed bottoms-up method – this provides a micro level feel for the market thus helping the clients plan their manufacturing, sales & marketing and distribution strategies

Feedback's strength is in setting out near correct market estimates using an approach which segments the market appropriately, builds norms of universe & usage by segment and arrives at the overall market through appropriate extrapolation. Feedback has extensive experience in B2B markets spanning industrial products, equipment, consumables in both organized and fragmented markets.

Feedback has undertaken a 30+ centre detailed market assessment on elevators for a global major in elevators. This was done by various categories of residential & commercial users and by type of elevators. This has helped the client make significant strides in their specific marketing plan for these centres.

A global major in electrical products wanted to estimate the demand for their products in the Indian market. The usage was very fragmented and spread across Domestic, Commercial, Industrial and infrastructure segments. Feedback undertook a detailed demand side exercise and set out the product demand for nearly 200+ SKU's by segment and on a regional axis. The client has now duplicated this model in other countries.

Feedback undertakes a montly/ quarterly / annual track for clients which helps them fine tune their strategies based on emerging trends and market realities. Feedback has been empanelled by various clients to do this on an Annual/Bi-Annual and on a Quarterly basis.


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FEEDBACK MARKETING SERVICES PVT. LTD.

Specialised in Industrial Market Research & Research based consultant management. Also specialised in customer & vendor satisfaction audits. We offer Opportunity Assessment, Satisfaction studies, Profiling markets, Pricing studies, Best practices, Buyer behavior, Business plans and feasibilities, Concept testing, Partner identification, Marketing/Vendor audits, Business Consulting services.



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