Berkeley, , United States
Services Products - Services,
Proprietorship Firm Since 0
We are a small company, we are able to provide the kind of personalized, hands-on service that large agencies can only dream of.
We are passionate about getting the most out of every marketing dollar. We design marketing programs that are both effective and cost-effective.
We help our clients in the following areas :- Marketing, Public Relations, Editorial.
McColl Communications has successfully created and implemented PR and marketing programs for companies like Adventureseek, Hostels.Com, Macromedia, MyPoints.Com, and Pacific Gas & Electric.
To discuss how we can help you achieve your marketing goals, give us a call: (800) 782 6657. Or send us an email by clicking here: info@mcColl.Net
Effective, cost-effective marketing is just a phone call away.
We provide top-tier marketing and public relations consulting to travel-related organizations including web sites, hotels, airlines, rental car companies, convention and visitors bureaus, travel agencies, tour operators and tourist attractions. We provide the level of marketing support that is right for you. From handling special projects to serving as your part-time marketing director, we're here to help you succeed. Every project has a different sales goal, and a different target audience. Because of this every project requires a different mix of marketing techniques. We customize each marketing plan to cost-effectively achieve your goals. Here are some of the many tools we use :- Internet Marketing :- Search engine optimization, Information architecture, navigation and web usability, Partnerships with companies who share your target market, Online and offline member acquisition, Relationship marketing (creating a long-term relationship between you and your members), Media planning and buying, Opt-in email campaigns, Affiliate programs, Event marketing, Guerrilla marketing/viral marketing. PR (Public Relations) :- With www.Travel-newswire.Com (in development) we give you access to a large database of North American travel writers, compiled over the course of a decade of travel-related marketing projects. We know many of these writers personally. We can create broad press releases or targeted query letters to get your story in print. Spokesman: Making a media-friendly professional available for radio, TV and print interviews vastly increases the likelihood that your story will receive coverage. Crisis management :- We can develop a crisis plan, so you are ready when a major news event threatens your tourism business. Already in midst of a crisis? We can quickly get your side of the story out to the world media. Tourism Public Relations and Travel Marketing Clients :- Adventureseek, Easygoing.Com, Ethical Traveler, Hostels.Com, The Albatross Pub, The Resort Collection, Ticketplanet.Com, Travel Publishers Association, Worldisround.Com. General Marketing and PR Clients :- Travel is one of the world's most competitive industries. We apply techniques honed here to assist select non travel-related companies. Linkexchange.Com, Macromedia, MyPoints.Com, Pacific Gas & Electric, Prosperity New Jersey.
2124 Kittredge Street,
Berkeley - CA 9470 () United States