Mumbai, Maharashtra, India
Services Products - Services,
Organization Firm Since 2006
With the growth of the small scale industry and players, the need of a strong marketing department is commonly growing among the SMEs. An entrepreneurial sprit can make the product to run up to a thresh-hold level after which the need of a technical and well experience marketing department is required.
The biggest barrier is the cost of recruiting a full-fledged marketing department like the department of big player of the industry.
Clients as a strategic partner to redefine the horizons of marketing and business success.
Successfully designed value preposition for Caf? Coffee Day to move ahead of Barista. (Job included Market Research / Guideline designing / value preposition designing).
Enhanced the sales, market share and consumption of Ujala Stiff & Shine (Job included Market Research / brand positioning / communication designing).
Helped Geneous Paints to control the brand duplicity of its flagship brand DkLac. (Job included Market Research / brand strategies & implementation).
Restructured distribution network of Natraj Foods to match the demand and supply in an efficient and cost effective way.
We work in a flexible manner. All the services can be provided in a package or a client can also opt for specific services. Market Research: Our research services are unique in the industry. With our research services we aim to provide research solutions with in the least time and cost to the company with 100% quality assurance. Communication Planning & Design: As we are close to the market, we understand what should be communicated at low cost to enhance the market share, consumption rate and brand salience. Strategic Planning & Implementation: We believe all strategies are useless until they can be converted to tactics. We help client to design & implement strategy on the ground level and train sales force as per the conceptual strategy designed. Supply Chain Management: We manage the people and strategies involved in the supply chain. Every strategy designed by taking into consideration the people involved to follow it as a perfect plan. Sales Management : Managing sales ( institutional and consumer) with MBO and setting the sales offer and targets. We work with triangular strategy, where a strategy will focus on one of the angel of the triangle and take the rest two angles as variables and constraints. This triangle works in the reference frame of time, market dynamics and other external forces. Based on the above triangle we offer the following implementations: Market / Sales Plan Consumer retention and acquisition strategies Loyalty programs for consumers and retailers Brand extendibility checks and guidelines Consumption enhancement techniques Brand launch and rejuvenation strategies Market and brand growth strategies Brand architecture designing Product portfolio management Brand life cycle management (awareness to equity) Key success factor /business variables optimization strategies Distribution and supply chain planning Online marketing strategies Service blue print designing Leaked market acquisition Communication cues designing Brand principle/drivers designing Key account management CORE TEAM Prof. Rajam Ravi: He is the pillar of Sylloge Corporation and highly reputed personality in the industry, an MBA with 30 years of experience on different national and international brands across India. He is specialized in branding, marketing and communication planning. HE IS THE MAN BEHIND THE BRAND ?UJALA?. Mr. Sankara Pillai He is a well known personality in the research and advertisement world since last 20 years. He is an MBA from the XLRI , the renounced college of management. He worked with the best marketing research and advertising agencies of India like Lintas, IBMR and Hansa. He is the man behind the main strategies of TATAs. Mr. Siddhartha Bharadwaj He is an MBA and engineer with 5 years of experience. The talented brand building guy whose work is appreciated by the best professors of the strategic marketing in the world-Mr. Philip Kotler and Mr. Jack Trout. His most valuable project was the designing strategy of Bajaj Alliance insurance. Mr. Anoop Kumar He is an MBA with 5 years of experience and strong back ground of statistics. He is the main researcher behind the decision making of brands like Sunsilk, TATA motors We
Mumbai - 400601 (Maharashtra) India